Annie Roos - Writer

I'm an efficient, well-rounded copy and creative content writer with a knack for sculpting the perfect sentence. I take on each brand's voice and vision as my own, crafting compelling copy for email campaigns, website marketing, product descriptions, and more.

Since earning my English degree at the University of California, Davis, I've been lucky enough to write full-time about shoes, clothing, and all things fashion as a copywriter for both Lulu's and Charlotte Russe. As a freelancer, I've explored the realms of wifi technology, luxury organic home goods, and even a little dog fashion. The entirety of my career has been spent in the eCommerce space, weaving tales of high heels and GOTS-certified organic sheets that sell themselves, thanks to SEO-rich product descriptions and keyword-loaded metadata. My track record of increased organic searchability proves that I can balance quality storytelling with SEO data that sells.

I've also written blogs on a variety of topics that range from street art and trend alerts to celebrity news and runway fashion. In addition to my creative articles and product descriptions, I have been known to collaborate on social media posts, emails, metadata, and merchandising.

The nitty gritty:

EDUCATION: UNIVERSITY OF CALIFORNIA, DAVIS Bachelor of Arts, July 2009 Major: English

QUALIFICATIONS:

 Skilled in writing creative, compelling, and concise guest-focused copy  Able to understand, review, and edit others’ work in a tactful and constructive way  Demonstrated ability to work within deadlines and meet goals in a fast-paced, ever-changing work environment  Professional, confident, and poised in interactions with individuals at all levels

EXPERIENCE :

Coyuchi, San Francisco, CA Freelance Copywriter, since 2018  Collaborating on copy for luxury organic linens across all channels, including marketing emails, catalogs, product descriptions, social media, blogs, and creative content.

Bell’s Brewery, Inc., Kalamazoo, MI Freelance Copywriter, May 2017  Breathing a humorous, engaging new life into product descriptions for online general store

Kylen Every Wear, Fashion Blog Copywriter/Ghostwriter, January-June 2017  She creates the outfits, I create the copy, capturing her personality and youthful energy

Charlotte Russe, San Francisco, CA Product Copywriter, December 2013-December 2015  Optimized organic searchability on a daily, product-level basis to increase traffic and revenue  Improved aesthetic quality of product copy, in a concise, brand-appropriate voice  Created a style guide detailing the copywriting process, with easy-to-use templates  Modified/re-wrote page titles and meta descriptions for all category and sub-category pages  Constantly observed and researched competitors and style-centric sites to stay on top of the current (and classic) trends and terminology  Grammar-checked social media posts and provided occasional, brand-heightened copy

Lulus.com, Chico, CA Copywriter/Blogger, March 2011-July 2013  Injected captivating, blog-worthy content with thoughtful commentary from my own style-savvy perspective  Turned my love of language into a quirky collection of creative product names and stories, without sacrificing the integrity of any vital information  Collaborated with the on-site creative team to provide optimal copy for the brand  Compiled an extensive collection of SEO verbiage to increase searchability without losing sight of the creative vision

Intimate Math, Entrepreneur Blog Senior Creative Content Writer/Copywriter, January-June 2010  Crafted attention-grabbing articles that detailed the cutting edge work of visionaries and entrepreneurs  Led creative direction of all blog content, introductions, and excerpts  Condensed in-depth interviews into concise, inspirational synopses of the faces and stories behind some of the tech world’s biggest brands  Researched subjects to find stimulating background information to enrich the readers’ experience  Served as mentor to interns by integrating their writing style into the desired voice of the brand